The 4 roles in entrepreneurship: how to recognize the salesperson thinking style

salesperson thinking

With the term salesperson, everyone automatically thinks of the profession of the seller. But that’s not the same as the salesperson thinking style. Moreover, there are plenty of salespeople who miss out on this typical salesperson thinking style. The opposite also applies. Not everyone with the salesperson thinking style is also a professional seller. Then, what is this entrepreneurial thinking style? Being able to sell something is a skill, while the thinking style is instead a way of thinking and doing.

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Entrepreneurial thinking style

A thinking style says something about the way you think and act. Consequently, it says something about your behavior. In other words, the glasses with which you view the world. Hence, it says something about how you do business.

There are four entrepreneurial thinking styles. An entrepreneur needs all 4 thinking styles in his company, depending on the phase of the company. In the company’s expansion phase, just after the start-up stage and when the company starts to grow, the salesperson thinking style comes in handy. The other thinking styles are pioneer, manager, and finally, a specialist.

The business process

Where the entrepreneurial thinking style of the pioneer comes into its own at the start-up of the company, you will find the salesperson thinking style enthusiastically appear at the further development of the company. The salesperson becomes enthusiastic quickly and knows how to communicate this to others, with growth as a result.

But through growth, the structure of the company is becoming increasingly important and you see the other thinking styles become more important. These will be discussed in other blogs on the roles in entrepreneurship.

Recognize the salesperson thinking style

The salesperson thinking style wants to do something for others and focuses on making people happy, fulfilling their needs. In return, this will increase the chances of acceptance and appreciation. That makes this type sensitive, loyal, flexible, and enthusiastic. As long as the other person is having a good time, so does this entrepreneurial thinking style.

They seek connection with the other to cultivate a feeling of confidence. And the basis of sales is trust. Once the “chemistry” is there, you basically can sell any product, provided you know enough about it. And precisely during the construction and expansion phase of the company, this thinking style feels at home.

Below you will find some typical features of the salesperson thinking style. Okay, a bit firmly put:

  • often responds spontaneously and laughs out loud
  •  may seem uncertain, but it is honest about it
  •  can say yes, and think no at the same time
  •  gets excited quickly
  •  often talks about others and their ideas
  •  remains friendly and helpful for a long time
  •  speaks candidly

You do business together

Why is it important to recognize your own thinking style and that of others? You are the way you are, is it not? In entrepreneurship, you quickly work together with others. If you don’t hire someone soon, you will have to deal with suppliers, fellow entrepreneurs who want to work with you, and, of course – preferably – with customers. Whoever it is, every person has a particular combination of thinking styles. If you handle this properly and smartly, it will ultimately give you more pleasure and turnover.

You can only light someone if you are lit yourself.


Read more about the difference between skills, abilities, knowledge, and competencies.