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Marketing for the Business Coach: 5 Methods For More Clients
In this 3 minute blog, you learn the 5 marketing methods for the Business Coach for more clients.
As a business coach, you probably know it: you have many fellow coaches. So, basically you all fish in the same pond, which means that you sometimes end up without customers. Alternatively, at least not as many clients as you would like. In that period, it may be useful to take a closer look at your own marketing strategy to swim away from the red ocean.
For example, do you still distinguish yourself from the rest? Do entrepreneurs and SME owners know where to find you or do they have to put too much effort into it? Maybe try something else? With the help of Online Marketing Agency, we are happy to help you on your way with 5 marketing methods and instruments with which it can rain again after a dry period.
1. Contact former customers
Many coaches forget that former clients may again be interested in business coaching. They have often reached a new point in their lives and are ready for change. For further growth on both personal and business level. So, give them a call, show interest, and discover how they are doing. Sincerely. No sales pitch.
Let them know you care about them. That you have not forgotten them and that you are concerned about their results, even after the coaching process. That way, you stay on top of mind. Moreover, they already know you, and former clients know precisely how you can help them. So you will soon be one step ahead. Take advantage of that.
2. Give a free (or very cheap) workshop
Offer a free workshop with topics such as setting up a company, setting goals, effective time management, or finding a healthy balance between work and private life. That way, you position yourself as an expert, and you meet new prospects. Bonus: have your workshop assessed with an evaluation form. However, more about that later.
3. Refine your online strategy
Nothing is as changeable as the weather … except online marketing. Every quarter there are new insights, new possibilities, and new opportunities in that area. Bet on search engine optimization, advertising in Google and yes, bring your social media in order. Do everything you need to do to be where your target audience is: your client is online.
Because marketing is primarily about being visible, to generate awareness. Rumor around your brand. To appear in the search results as entrepreneurs search for “business coach” or “your specific niche” (and that happens thousands of times a month). Share your knowledge in blogs or whitepapers and build your company image as an authority in the field of coaching.
4. Emails, emails and … emails
Collect e-mail addresses and send newsletters. Alternatively, those white papers and useful articles full of practical tips. Try to really add value instead of selling. Because otherwise, you will disappear in the bin in no time. Or even worse: the spam folder. So don’t send your newsletter too often. Rather monthly than weekly.
Do not expect immediate results. Email marketing is a sustainable strategy. Give people time to get to know you to see you as an expert. Then they will come to you automatically when the time is right to be coached. Oh, and do you remember that evaluation form? The perfect opportunity to get mail addresses of prospects.
PS. Always check whether (potential) clients want to subscribe to your newsletter.
5: Make your USP’s truly unique
USP’s. The most important thing about your marketing. Every business coach has them. Also, often, those are the same as those of the competitor. Not surprising, because you do the same work. But not in the same way. So show what you excel at. What your strengths are and what entrepreneurs can expect from you.
Do you want to know how E-Scan can work for you in both attracting new clients and adding extra professional value to your coaching? Request a COACH DEMO.